Title: Organizing For Strategic-Marketing Excellence

With: Brad Jarvis, Vice President Product Marketing, HID Global

Subject: Strategic marketing provides leadership and insight to business teams as they define and deliver complete solutions to important problems of targeted customers. Chris Halliwell, TMC Director, interviews a strategic marketing executive on considerations in marketing organization structure, marketing skills requirements, and strategic technology marketing process development. The interview looks at marketing contribution to defining and sustaining growth through competitive advantage.