Title: Marketing, Business, and the New Engineering Education

With: Dr. Ken Pickar, Visiting Professor of Mechanical Engineering, Caltech

Subject: Strategy development in technology businesses is typically led by technically trained managers. Listen as Chris Halliwell, TMC Director, interviews this Caltech professor whose work experience includes executive research management positions at General Electric and Allied Signal. You'll learn about experiential entrepreneurship education for top students in science and engineering, and you'll hear how these educational principles can be applied to develop technology marketing and business perspectives in your company's technical professionals.