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TMC Audio Archive

Mary Abbazia, Instructor, Caltech IRC Strategic Pricing Course
Title:  Leading Markets to Adopt New Technology
With:  Lee Smith, VP, Marketing & 
Business Development, Amkor Technology
Subject: A successful technology evangelist from a $3B company talks about how he led an entire supply chain to cooperate in overcoming adoption hurdles to put radically innovative technology into the market. Chris Halliwell, TMC Director, interviews this expert in 3D semiconductor packaging, assembly and test to lay out what one committed, deeply technical, and business savvy professional can achieve through missionary technology marketing on a modest budget.